We promote and sell by communicating.
The 80% of our choices and our actions are guided by the subconscious. For this reason, the value of promotional and selling multimedia tools should be evaluated on how efficiently they reach the subconscious. This is the secret of success of the big brands and it’s what set apart the professionals who deliver tools that make you succeed and grow, by the amateurs who deliver shortcuts to failures instead.
Technology is at everybody’s reach, and that caused an inflation of mediocre products and services that are causing big damages to the majority of small and mid-size companies that choose based on price instead of choosing according to the real value of what they are being offered. And the saying “If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”